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The modern Olympic Games were conceived by visionaries who set new standards and found new ways for development. They believed that sport engenders trust and cooperation between cultures and nations. Sochi 2014 is striving to make Russia’s first Winter Games an embodiment of peaceful, productive dialogue between peoples. The Sochi 2014 brand encompasses our commitment to the values symbolized by the Olympic rings, demonstrating our continued support for the universal ideals of the entire Olympic Movement. The brand is the result of our commitment to innovation; a key element of the overarching Games message that Sochi 2014 is the Gateway to the Future. Address: 40/3, Bolshaya Ordynka str., 119017, Moscow, Russia.